Privacy Policy

Matchig ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered marketing platform and related services.

This Privacy Policy applies to information we collect when you use our website, platform, and related services (collectively, the "Services"). Please read this Privacy Policy carefully. By accessing or using our Services, you agree to this Privacy Policy.

2.1 Personal Data

We may collect the following personal information:

• Contact information (name, email address, phone number, company name)
• Account credentials (username, password)
• Billing information (billing address, payment method details)
• User profile information
• Communication preferences

2.2 Usage Data

We automatically collect certain information when you use our Services:

• IP address and device information
• Browser type and settings
• Usage patterns and interactions with our Services
• Log data (date/time of access, features used, errors)
• Performance data and analytics

2.3 Content and Input Data

When you use our AI-powered features, we collect information you provide to generate marketing content:

• Business information (industry, target audience, competitors)
• Brand details (name, values, tone of voice, visual identity)
• Marketing goals and strategy preferences
• Content inputs and prompts for AI generation
• Generated outputs and your modifications to them

2.4 Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance your experience. These technologies collect information about how you interact with our Services and allow us to remember your preferences.

You can set your browser to refuse cookies or alert you when cookies are being sent. However, some parts of our Services may not function properly if you disable cookies.

We use the information we collect for various purposes, including:

• Providing, maintaining, and improving our Services
• Generating personalized marketing content, strategies, and recommendations
• Training and improving our AI models to deliver better results
• Creating aggregated insights, benchmarks, and analytics
• Processing transactions and managing your account
• Responding to your requests and providing customer support
• Sending administrative information, updates, and security alerts
• Sending marketing communications (subject to your consent where required)
• Detecting, preventing, and addressing technical issues or fraudulent activities

Our Services are powered by artificial intelligence and machine learning technologies. This section explains how we process your data in connection with our AI features.

4.1 How AI Processes Your Data

When you use our AI-powered features, your Content is processed by machine learning models to generate marketing strategies, content, and other outputs. This processing occurs in real-time to deliver personalized results based on your inputs.

4.2 Model Training and Improvement

We may use your inputs and generated outputs to improve our AI models and Services. This helps us provide better recommendations, more accurate content generation, and enhanced features for all users. Data used for training is processed to remove direct identifiers where technically feasible.

4.3 Third-Party AI Providers

We use third-party AI service providers to power certain features of our Services. When your data is processed by these providers, it is subject to their respective privacy policies and data processing agreements. We select providers that maintain appropriate security and privacy standards.

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

• Contract: Processing necessary to provide you with our Services
• Consent: Where you have given consent, which you can withdraw at any time
• Legitimate Interests: For improving our Services, AI model training, and creating aggregated insights, where these interests do not override your fundamental rights
• Legal Obligation: Compliance with applicable laws and regulations

We may share your information with:

• AI Service Providers: Third-party AI and machine learning platforms that power our content generation features
• Service Providers: Companies that perform services on our behalf (hosting, analytics, payment processing)
• Analytics Partners: For aggregated insights and market research
• Business Partners: With your consent for collaborative features
• Affiliated Companies: Within our corporate group
• Legal Authorities: When required by law or to protect our rights
• Business Transactions: In connection with mergers, acquisitions, or asset sales

We require all third parties to respect the security of your personal data and to treat it in accordance with applicable laws.

We create aggregated and de-identified datasets from information collected through our Services. This data is processed to remove personally identifiable information and cannot reasonably be used to identify any individual user or business.

We may use, share, and commercialize aggregated data for various purposes, including:

• Industry research and benchmarking
• Improving our AI models and algorithms
• Developing new features and services
• Providing insights to third parties

This aggregated data helps us maintain competitive pricing and continuously improve our platform for all users.

Your information may be transferred to and processed in countries other than your country of residence, including the United States and other countries where our service providers and AI partners operate. These countries may have different data protection laws.

When we transfer personal data outside the European Economic Area (EEA), we ensure a similar degree of protection by implementing appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission or relying on adequacy decisions.

We retain your personal data for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Specific retention periods:

• Account Data: Retained while your account is active and for a reasonable period thereafter
• Generated Content: Retained until you delete it or close your account
• AI Training Data: May be retained in anonymized form for model improvement
• Aggregated Data: May be retained indefinitely as it cannot identify you

To determine appropriate retention periods, we consider the amount, nature, and sensitivity of the data, potential risks, processing purposes, and legal requirements.

Under certain circumstances, you have the following rights regarding your personal data:

• Access: Request access to your personal data
• Rectification: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal data
• Restriction: Request restriction of processing of your data
• Portability: Request transfer of your data to you or a third party
• Objection: Object to processing of your personal data, including for AI training
• Withdraw Consent: Withdraw consent where we rely on consent to process your data

To exercise any of these rights, please contact us using the contact information provided below. We may need to verify your identity before responding to your request. Note that some rights may not apply to aggregated or de-identified data.

We have implemented appropriate technical and organizational measures to secure your personal data from accidental loss, unauthorized access, alteration, and disclosure. These measures include encryption, access controls, and regular security assessments.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. We regularly review and update our security measures to ensure the ongoing confidentiality, integrity, availability, and resilience of our systems and services.

Our Services are not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and believe your child has provided us with personal data, please contact us, and we will take steps to delete such information.

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last updated" date. We will notify you of material changes by posting the new Privacy Policy on this page and, where appropriate, by email. We encourage you to review this Privacy Policy periodically.

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

You have the right to lodge a complaint with a data protection authority about our collection and use of your personal data. For more information, please contact your local data protection authority.